I know what you’re thinking, start and online business without having to market or advertise? Well it’s true. It is one component to a two part approach for starting an online business. For year’s many online e-Commerce businesses have attributed their success and associated costs to the traditional way of doing business online.

Approach #1

The traditional approach to starting an online e-Commerce business is to follow some simple actions to start the process. The following is a list of action items in no particular order that need to happen prior to set-up.

– Perform Market Research on the Business You want to Start
– Understand Drop Shipping or inventory management
– Legalize Your Business
– Create or buy a Domain Name
– Web Hosting or Site Creation
– Open a Checking Account
– eMail
– Website Optimization
– Customer Service
– Marketing
– Affiliate Programs
– Shopping Carts
– Obtain a Merchant Account
– Perform Competitive Research on the Internet
– Order Fulfillment

This is what the traditional approach is to starting an online e-Commerce business. Sounds like the same old information that you get from millions of websites on the internet. Times have changed and so has the business model. Business owners have spent countless dollars to search engines for advertising their business website. It is time that businesses that sell products get an upper hand on the market and put them in the driver’s seat. Online businesses have to pay for advertising, pay for marketing, invest countless hours on natural SEO, and a myriad of other out of pocket money that should remain in the possession of the business owner. The first approach continues to dominate the internet and will in the future.

Approach #2

The second approach requires “out-of-box” thinking. This approach focuses to looking at an online e-Commerce business with a fresh set of eyes. The first approach will act as a platform or vehicle for which businesses will process the orders and the second approach catapults the first. This model is known by multi-million dollar companies, but not to small businesses online that sell products. Remember that the traditional model is still being used and the mindset has not shifted from how to drive traffic to an e-Commerce website. Until the mindset is changed and the business owner chooses another path, business owners will not see the benefit to this approach. A comprehensive solution using the first and second approach has been fully developed and matured; however, online businesses still fail to realize their potential to capture the business. Imagine an online e-Commerce business that no longer requires excessive money to market and advertise, but simply generates income without the added expense. The thought of this approach can seem unreal. This is not the case. The reality is that the solution to this age old internet problem has been solved. In order to conceptualize this approach it does require that a business adopt this new method of business. The good news for those business owners that are skeptical of this approach, businesses do not have to abandon the traditional approach. That can continue as normal in parallel and adopt the second to achieve colossal results.

Business owners should feel that their interest level in the second approach has changed after reading this article. The desire for every business owner is to minimize costs and increase profitability. Adopting a new way to growing company profitability is here to stay it is up to the business owner to seize the opportunity before them. New business start-up’s that do not have a significant amount of capital to advertise, market, attract customers, and drive business, this is the time to act on the new approach to internet business. In searching the internet one can find work from home programs, purchase an online business already operational, start an online business, affiliate programs, financial blogging, and many more. The key is to develop a baseline of income from an e-Commerce business so that after your customer base is set, additional customers that attach themselves to you become pure profit. To expand on this, if your customer base enables a business to generate revenue with associated profit to cover expenses, the balance is profit that has no expense attached to it. The second approach to this business model achieves this. Once customers understand your approach and business overall, the business is yours to lose.

There is a call to action on the business horizon that should not be ignored, but embraced. The potential to achieve huge profits sits at the door step for those who have an e-Commerce business or are thinking of starting one.

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Is it even possible to be successful on the internet? Of course it is. I am simply stating a fact that if you do not treat this like any other business you decide to invest money in, you will fail, plain and simple. However, do not take this as a reason not to invest in an online opportunity. To the contrary, in today’s economy, asking yourself how to create an online business is probably the smartest thing you can do.

Unemployment rates are very high right now and everyone from minimum wage workers to corporate executives are experiencing the fear of getting the “pink slip”, or they already have, and need to replace their income as quickly as possible. Be sure when you are considering how to create an online business, that you carefully research the type of business you will be involved with. Is it health and wellness, the baby industry, travel? Whatever it is, make sure it is a thriving industry. (For example, travel is a $7 trillion dollar industry, and baby boomers are beginning to retire. This is good news because this generation of 75 million plus are going to do a lot of traveling in their golden years).

Also, and just as important as the type of business you choose, be careful to inspect the income that is possible with your online business. It is recommended to market a high ticket item because not only will you be targeting people who have money to invest, but your rate of return will be much greater in a much quicker period of time. I have seen offers to start your own internet store selling items that are $50 and under. How long will it take to earn $1,000,000 selling that kind of merchandise? One million dollars? Seriously? Yes. Completely. If you are going to start a business, it should be just as easy to make one million dollars as it is to make $100,000. And if that is the case, why not shoot for the stars? I can honestly say it is as easy to earn a little as it is to earn a lot. It is simply a matter of duplication.

So when you ask yourself how to create an online business, make sure the business system you research is a duplicatable one. Because once you earn your first sum of money, you want to be able to duplicate it and do it all over again, and again and again. Preferably earning money from the efforts of those who team up with you. Suppose you could hire as many people as you wanted, and then whatever each of them earns this year, you will earn the exact same amount? Would that capture your interest?

Lastly, but of utmost importance, is to make absolutely sure you are going to get 100 percent effective ongoing training when you start your business. If you decide to start a business online, meet the person who has introduced you to the product and the opportunity. Call them and get to know them. There are many personality types out there, and you want to be comfortable that the person you are teaming up with always has your best interests in mind, and is going to train you to become a leader for your own organization, Do not fall for promises of “automated systems” and “you’ll never have to talk to people on the phone”. Again, this is a business like any other, and you should know that from the beginning. You will have to roll up your sleeves and learn new things, just like any other career you could start. You will be held accountable by yourself, not by anyone else. It will be ultimately up to you, but give yourself the best head start possible by teaming up with a leader who will teach you how to dominate this business.